Every day we look at lots of SEO Terms, here and there on the internet but could not understand the meanings of most of them. If you are a content marketer, SEO professional, website owner or any way related to some Internet service then it becomes utmost important to know the meanings of these terms.
The importance of SEO can be considered in the fact that 72% of marketers consider SEO as a successful mean to achieve their marketing objectives.
Media Post’s study says that 51% of the total visitors are organic for B2B and B2C websites.
For understanding SEO, it is important that you should correctly understand the Terms associated will SEO. Understanding these terms will also help you to optimize your website and communicate with developers effectively.
SEO is broadly classified into 2 main categories which are On-page SEO and Off-page SEO. All SEO Terms are related to these two categories so let’s start with a general discussion about what these categories first.
For doing On-page SEO you optimize all pages – “their content and HTML source code”, for your target keywords. This involves lot of things like –
1. Putting proper Page Title and Meta Description in the pages.
2. Putting “alt” tag in all images.
3. Setting proper URL of pages.
4. Making website Responsive.
5. Internal linking between related contents.
6. Removing duplicate contents if any.
7. Good navigation between pages.
The purpose of On-page SEO is to make the website excellent to use for its users, where they get all the information they are looking for.
In terms of Search Engines, the On-page SEO tells them that the website is properly optimized and should be given good rankings in Search Engine Results Page (SERP), for the keywords it is targeting.
For doing Off-page SEO, you do all the activities in external websites, that help to improve its position in SERP. This involves making links in external websites by writing articles and blogs in other websites, video and photo sharing, popularizing your website Social Medias, etc.
The purpose of Off-page SEO is to let Search Engines to find signals to your site from around the internet and that helps in getting good ranks in SERP.
Google receives over 100 billion searches every month. So if you do SEO correctly then you can get a good amount of traffic share from it. So Let us discuss all the SEO Terms in Alphabetical order.
– A permanent redirect from one URL to another telling Search Engines of a change of URL. 301 Redirect passes all Link Juice to the redirected URL and Search Engines will index it and remove the old URL.
If there is a change of URL, due to any reason, then makes sure to do 301 Redirect else the page ranking will take a hit.
– A temporary redirect from old to new URL. Here Search Engines will continue to index the old URL and treats new URL as duplicate.
It leads to duplication as Search Engines finds the same content in more than one page. Therefore SEO experts mostly have a same opinion of not using this on websites.
– Access to the URL or resource is forbidden. Some website prevents users from certain countries to access them, for this they show 403 Error to these users.
– Error due to URL not found on a website. For example try opening a random URL in Google, like here I opened “www.google.com/abcd” and got 404 Error.
A website should build a good 404 page which gives a proper message to users regarding not found URL.
Our website’s 404 page contains a message, search box, and ‘Articles You May Like’ section. This helps in giving better user experience and also reduces the bounce rate.
– Service unavailable due to some temporary problem. A URL showing this error signifies that that server is down due to overloading, maintenance or some problem and will be resolved soon.
– A description of the image so that Search Engines can understand what the image is all about. It is advisable to keep keywords in the alt text.
The “alt” applies only to the HTML tag “img” and its format is:
<img src="image url" alt="image description"/>
– The link on a web page is called the anchor.
It is formed by HTML “a” tag. Example
<a href="Link URL">Link Text</a>
Use anchor tag to target a keyword so that the link juice flows to the URL. The more link juice flows to the URL the better Search Engine rank the URL gets.
This is how to make a links which targets a keyword
<a href="Link URL">Keyword</a>
When doing Off-page SEO, make links in authority sites that are related to your website (authority site is discussed below). This will bring good rankings to your site.
– Gathering and analyzing traffic details of a website like which pages are receiving most traffic, the country wise traffic to the website, most linked pages, etc.
Google Analytics is a popular free analytics by Internet Major, Google.
– A website that is trusted by Search Engines for a topic or topics is called an authority website. They receive good rankings in SERP for their topics (usually in top 3 positions). This is the reason why they receive large traffic from Search Engines.
They also get a large number of incoming links from trusted websites.
Authority websites are also respected by knowledgeable people in its industry.
Take for example Wikipedia which is the authority site for topic “Abraham Lincoln”.
– The incoming links, to your website, which are located on external websites. Backlinks in authority websites are one of the biggest factors for ranking your website high in SERP.
Moreover, 1 Backlink in an authority website has a value much greater than 10,000 backlinks in low-quality websites.
– A blog is an area in a website where contents are placed in an orderly manner and divided into categories, sub-categories, tags and pages. WordPress is the most popular free blogging platform which can be installed in any domain.
Many SEO experts believe that Google collects the individual bookmarks of user’s Chrome browser and the URL’s that are bookmarked in Chrome browser get preference in Google SERP.
– The tactics that are used to manipulate or target only Search Engines and not the only human audience. These tactics are banned by search engines and if a site is found following them then search engines imposes huge penalties on it.
Matt Cutts, who is the head of Google Web Spam Team, once said that 99% of the time Google accurately finds the website that has bought paid link.
See the below Video of Matt –
– A software program that is designed to automatically perform the task given to them.
– The navigational links just above the content in every page and shows your current location on the website. For example, if you are in the “about-us” page then it will show – Home >> About
On a product page, take for example “Mini Skirt”, which is under the category “Women’s Clothing”, it will show – Home >> Women’s Clothing >> Mini Skirt
– The percentage of single-page sessions (the % of people leaving website from the entrance page itself). Bounce rate is an extremely important ranking factor and Search Engines look at them on every site. The website having higher ones is considered as lower quality.
High bounce rates sites do not get good rank in SERP. It simply means that users are not receiving proper information on your website and they do not like your content.
When it is your site’s case, make strong efforts to overcome this problem.
Greater than 70% bounce rate sites suffer a lot in terms of traffic and SERP rankings.
– If two or more pages of your website have their content almost same then you will face duplicate content issues. Moreover search engines will penalize your website.
To solve this issue you can place “Canonical Tag” on all these pages (leaving one) and pointing them to the left page. The left page is also called as Original Page.
Take for example suppose pages ‘a’, ‘b’, ‘c’ have same content then we can place canonical tag in 3 different ways –
1. Placing canonical tag on pages ‘b’ and ‘c’ pointing to ‘a’.
2. Placing canonical tag on pages ‘a’ and ‘c’ pointing to ‘b’.
3. Placing canonical tag on pages ‘a’ and ‘b’ pointing to ‘c’.
Canonical Tag is placed inside the page ‘’ section. Its syntax is –
<link rel="canonical" href="original page url"/>
You can also use canonical tag for pages of different domains / websites.
– It is the information presented in a page that is of some interest to the user. The common example is the articles and blogs you put in a website.
– CMS stands for Content Management System, they help in publishing user’s content easily to his website. CMS takes care of everything including page and blog creation, image addition, URL and menu structure, while the user can concentrate only on content creations.
WordPress is one of the World’s most widely used CMS as of today.
– Fulfillment of a task like a user registration in the website, submitting a contact form, sale, leads generation, etc are examples of a conversion.
– Full form “Cost Per Click” also known as PPC (Pay Per Click), an Internet advertisement method where an advertiser pays to the publisher for each click on his ads.
The advertisers who want to show their ads on other’s website can use Google Adwords.
Similarly if you want to earn money by showing CPC ads on your website then you can use Google Adsense.
According to Google, businesses make $2 for every $1 they spend in CPC ads.
– Stands for “Cost Per Thousand Impressions”, is another Internet advertisement method where advertisers are charged based on the price of 1000 impression of his ads.
For example, $5 CPM means the advertisers pays $5 for every 1000 impressions of his ads.
– A program that moves on the internet and collects data from different websites. Examples are Google, Bing, and Yahoo Crawlers.
– A black hat SEO technique in which the content shown to Search Engine Bots is different to that shown to human visitors. This is meant to give a rank boost to the website for certain keywords.
Some ways how Cloaking is done –
1. Showing a page to humans where there are lots of images while for search engine bots the page shows only text.
2. Inserting extra text to a page whenever some user visits the website.
In the below video Matt Cutts speaks about cloaking –
– A Factor to measure how well your ads are performing. Its formula is: Number of clicks an ad received divided by number of times it is shown (impressions).
– Backlinks from the bad website (like that of gambling, spamming, child pornography, unauthorized pharmacies and those which violates Google policies) will get your website penalized by Google.
These types of backlinks are also known as Toxic links. Make sure you remove all such links.
If under some circumstances you are unable to remove any such Toxic links then you can ask Google to disavow these links i.e. not to take these links into account.
Google Disavow Links helps you to prevent your site penalty from bad links.
– They are web pages that redirect users to different pages while search engines bots are sent to keywords rich pages. They have been designed primarily for search engines and not for users.
You should never create Doorway Pages as it comes under Black Hat SEO techniques. Search engines are very smart in finding such pages and put a high penalty on these websites.
Google banned the entire BMW.de website for a period of time because they have created doorway pages – rich in keywords only of search engines. Matt Cutts publicly embarrassed BMW on his own blog.
– A directory is a website which lists different websites organized under categories. It helps people to find websites easily. You can submit your website to different directories and get a backlink to your website.
Dmoz is a popular directory based website.
– A content which is similar or identical to the content found on another URL of the same or a different website.
Pages with duplicate content get little to no rankings in SERP.
Read our article on Duplicate Content Check to get more helpful information on this topic.
– A keyword that allows the ads to show up only when someone searches for the exact keyword.
– They are used to display contents of multiple pages on to a single page. Avoid using frames as they are bad for SEO. Search engines bots are unable to crawl the frames.
– Google’s web crawling bot also called as Google Spider.
– Full form “Google Yahoo and Microsoft”.
– Hyper Text Markup Language is the Internet language in which websites are built. It is made up of tags like anchor (a), heading (h1, h2, h3, h4), textbox (input), button (button, input, submit), img, etc. With these tags you build web pages, add images, text, headings, etc.
– Part of HTML, the h1 tag forms the primary heading of content in web pages. For SEO benefits use only one h1 tag and target your primary keyword in it.
Its syntax is
<h1>Main heading with Primary keyword</h1>
– It is used to form the secondary heading of your content in web pages. You can use any number of h2 tags in a content.
Target your secondary keywords by placing them inside the h2 tag
<h2>Secondary heading with a secondary keyword</h2>
– Like h2 tag, h3 tag is use for sub-heading whose level of importance is exceeded by h1 and h2. You can have any number of these tags in a content.
<h3>Sub Secondary heading with a secondary keyword</h3>
Every web page should have at least one h1 tag and presence of h2 and h3 tags.
– Number of times your website is shown in SERP.
Impressions also tell the number of times your ads are shown somewhere like in SERP or in some other website.
– The pages of a website which are included in SERP. These pages get some rank for keyword/keywords by Search Engines.
Normally a published page gets indexed in 2 to 3 days time, provided it has good content and follows search engines guidelines.
You can speed up this procedure by submitting new pages to major Search Engines, Facebook, Twitter and Google Plus.
– A link on a page of a website, to another page of the same website is a called Internal Link.
Internal linking is good for SEO since is passes authority from one page to another.
Internal links also decreases the bounce rate of your website.
– Another name for backlinks which I have explained earlier.
– A script that runs on web browsers. It is used for many purposes like providing pop up messages, form validation, animations, etc.
– A word or phrase that users search in Search Engines. If you search “SEO Tutorials” in Google search then it will be the keyword.
– Finding the most appropriate keywords to target in a website or web page.
You can use SEMrush SEO Tool for doing keyword research.
– Filling web page with keywords with no added value, in an attempt to manipulate search ranking. Avoid keyword stuffing as your website will be penalized by search engines.
– The percentage of occurrence of a keyword in a content.
If a keyword appears 12 times in a 1000 words content then keyword density would be 12/1000*100=1.2%
Keyword density should be between 1.2% and 1.5% for getting best SEO benefits.
– Targeting the same keyword in a bunch of pages and also keeping the same keywords in Page Titles, anchor tags and content.
It confuses Search Engines and will lead to poor rank for your website.
– Getting backlinks to your website.
– Authority and trust passed via link. All links except “nofollow” ones, passes link juice to the target URL.
It is a common funda – more links gives more juice to a URL resulting in good SERP rank.
– Stands for Latent Semantic Indexing, these are the keywords that are linked to your main keyword.
Search Engines uses their own algorithm for finding out the LSI keywords when you search a term or phrase on them.
LSI Graph is a great tool for finding them out.
The LSI keywords for “Steve Jobs” would be “Apple”, “iPhone”, “pancreatic cancer”, “Laurene Powell” and so on.
LSI keywords can be a great way to increase website traffic
– These are 3 or more words phrase that is very specific to the search. They help in narrowing down the scope of a search.
For Keyword “windows 10” the Long Tail ones are “windows 10 download”, “windows 10 update”, “windows 10 anniversary update”, “windows 10 product key” and so on.
You can find them directly from Google search ass I have shown below.
SEMrush is another way to find Long Tail keywords.
– The process of exchanging links from one website to another.
It should be avoided as it is against Search Engine policies.
– Group of websites that places each other links for the sole purpose of manipulating search rankings.
Search engines are smart enough to catch such link farms and ban each of the participating websites.
They do not show in the page and are placed inside the page head section.
Place proper Meta tags in all your web pages so that search engines can understand what your page is all about. This helps in assigning proper rankings to your page in SERP.
– Part of Meta Tags, Meta Description is a snippet of information shown for every page in search results. It is roughly 155 characters long.
Meta Description syntax is:
<meta name="description" content="155 characters that describes your page content">
And it goes inside the page head section.
Its ultimate goal is to get the user click to the website.
– Now no longer used by search engines so don’t place them in your web pages. They were part of Meta Tags that tells search engines what keywords the page is targeting.
<meta name="keywords" content="keyword1,keyword2,keyword3,etc">
– Generating income from your website by showing advertisements in it. Adsense is the easiest and the best platform to monetize your website.
– A HTML attribute that can be put in an anchor. It tells Search Engines not to pass link juice to the URL.
<a href="some url" rel="nofollow"/>
When placed in “robots meta tag” in the page head, it will tell Search Engines not to index the page and not to index any links found in the page.
<meta name="robots" content="nofollow">
– Directs search engines not to index a given page. It is placed in the “robots meta tag” in page head like:
<meta name="robots" content="noindex">
<meta name="robots" content="nofollow,noindex">
– Subject / Topic of focus of a website. CNN website niche is current news.
– The web pages links (unpaid ones), shown by Search Engines, when some user does a search on them.
Those URL that matches most closely to the search query get top positions.
– The unpaid traffic that comes to a website through search engines such as Google, Bing and Yahoo.
Suppose you search “current domain prices” on Google. Then the unpaid results which it shows are the Organic Search Results. If you click on any of these links to go to the website, then it will be the organic traffic the website received.
The most important goal of SEO is to get more Organic Traffic to the website.
– Google founders Larry Page and Sergey Brin invented Page Rank algorithm in 1996 itself, a sort of ranking system where websites were given ranks from 0 to 10 (0 for lowest and 10 for highest), based on their popularity, authority and traffic.
It was the first algorithm (but not the only one) which Google search used from the starting, to generate search results.
It was discontinued in 2009.
– Roughly 55 characters long, it defines a web page Title in the browser.
All In One SEO Pack Guide will show page Title of “Best SEO Plugin for WordPress”.
Page Title also shows up in SERP. It is a very important ranking factor and you should always keep the web page main keyword in it.
– Google ranking algorithm first launched in February 2011. Its work is to lower the rank of “low-quality” websites (website with lot of advertisements or with low quality content) and bring “high-quality” websites to the top of SERP. Panda algorithm is updated from time to time.
– Introduced by Google in April 2012, its aim is to penalize websites that violates Google Webmaster Guidelines or uses some sort of Black hat SEO techniques.
– The search string entered by the user in Search Engines for the purpose of searching it in the World Wide Web (commonly called as Internet).
– Taking a visitor to a different URL then what he entered in the browser.
– The Internet Company where you can register domain names.
– It is a text file that sits on the website root folder and controls the behaviour of search engine spiders.
It tells search engine spiders how to crawl and index pages of the given website.
With it, you can also prevent search engines not to index certain pages and directory files. It can also be used to prevent certain search engines from indexing the website. Like, you can allow Google to index your website but
prevent Bing and Yahoo to do so.
This site’s robots.txt file location is http://yogihosting.com/robots.txt. You can open the URL to see it.
Yes, you should have it as every search engines reads this file.
– The benefit received for the investment done.
More than half of marketers say investing in a Video gives the best ROI.
– RSS stands for “Really Simple Syndication”, a method to allow users to stay updated to a site’s new and updated contents.
Check How to Setup FeedBurner in your Website that covers every minute detail about this topic.
– Search Engine Optimization is a method of increasing traffic to a website by ranking the website in higher in SERP.
To understand SEO perfectly you have to understand all SEO Terms which are explained in this tutorial.
– Search Engine Marketing is the process of gaining traffic from SERP by paid means. The ads shown in Google Search when you search a string, belongs to SEM.
– Stands for “Search Engine Results Page”, it is the page where you see search results based on the string you searched for.
– A document which contains list of every page a website has, for the purpose of Search engines to easily find and index them.
It is usually an XML file that resides in the root folder of the website.
– Computer / Machine that contains or hosts website’s codes for serving them in the internet.
You cannot make a website live unless you host your website source codes in the server, and link them to your website’s domain name.
– Common words like (a, and, the, to, from, …) which offer little value.
Make sure to use minimum Stop Words in Page Title and Page URL because not only then take up space but are also ignored by Search Engines.
– Websites which people use to interact with their friends.
They now include almost everything like different organization, businesses, news channels, games, chat rooms, etc.
Facebook, Twitter, Pinterest, Google Plus, all come under Social Media.
– Stands for “Social Media Marketing”, a process of marketing content or product in Social Media websites.
The Content is shared among users which they share among other users and this continues, bringing tremendous exposure to the content.
For content marketers it is important to remain active on Social Media to bring trust among people. 77% twitter users would like to get a replay (within one hour) of their tweets.
– Links that are placed on some text. Format of Text Link:
<a href="some url">Link Text</a>
On the other hand the link placed on some image is an image link. Format of Image Link is:
<a href="some url"><img src="image url" alt="some text"/></a>
– A type of notification that tells a website, if some external website has provided a link to it. WordPress has Trackback systems which lets bloggers to get notification when some other website links back to them.
– A web address of a web page through which it can be seen in web browsers.
URL of every web page is shown in the address bar of the web browser.
The URL of Google is http://www.google.com.
– The process of making web pages URL SEO friendly so that they get boost in SERP.
It is a must need thing for every website. In URL Rewrite the main keyword of the web page is generally placed for targeting search engines.
No, since WordPress does URL rewriting by default. You only have to select the “Post name” for “Common Settings”, which is given at “Settings > Permalinks” section of your WordPress website.
– Use of Social Media to promote a product so that it is spread from one person to another. We all share interesting and new products in our social media account.
It is same like a virus spreading from one computer to another.
– AN online database that stores information regarding domain owners, IP addresses of domains and other wide range of information. Click Here to search Whois database for any website available in the Internet.
– SEO techniques for optimizing websites which focus on human audience and follows Search Engine guidelines.
– A markup language for storing and transporting data in tree like structure.
Sitemaps are generally made in XML.
– Marketing a product, service, brand or content in Youtube.
Youtube is world’s third most visited website after Google and Facebook.
Youtube keeps on making new people from around the world as “Internet Sensation”. We all know Gangnam Style by Psy which has made over 2.6 billion hits in Youtube.
– A feature/functionality which allow your site visitors to chat directly with you. Zopim Chat is good for Ecommerce Websites.
Proper SEO is essential for a growth of a website and you should use them properly. Do you know some other SEO terms too? Please share them in the comments section below.
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